The main goal of this project was to make the guests of the “Meat Market” even cozier, more comfortable and tastier. Interior design studio Adesign has developed a new interior design concept, which demonstrates that “Meat Market” is not just a “convenience store”, it is a store of culinary ideas.
Vibrant navigation and welcoming messaging greet shoppers. The interior, filled with kitchen and serving decor, indoor plants and warm lighting, gives a feeling of homeliness. Functional retail equipment displays goods in a high-quality and appetizing manner. A specially designed panel above the self-checkout teaches customers how to complete their purchases quickly and easily.
Since the main feature of the network is the presence of a meat sommelier, instead of the usual sellers, special attention was paid to the “Sommelier” zone. The designers turned the meat cutting table into a beautiful element of the interior - a “hearth” with a built-in fireplace and firewood.
Guests of the store can purchase groceries, make coffee to go, or have a delicious dinner with a glass of wine right on the spot. For this purpose, the store has a small cafe area. Here you can sit on a comfortable sofa or armchair and enjoy your meal in a beautiful interior.
The designers also paid attention to the façade and the design of the entrance area. There is everything that brings joy and comfort to people: compositions of living plants, parking for dogs and bicycles, a café area in the summer, a stand advertising promotional offers and open storefront windows through which an attractive and “tasty” mini-market is visible. .
The store in its new format looks great compared to its competitors, and the prestigious competition from RAU Awards 2023 is proof of this! The meat market was awarded the “silver” award in the “Convenience Store / Mini Market of the Year in FMCG” category!