Design of a retail island rack for cosmetics for ISEI chain of stores

Design of a round display case for the ISEI chain of stores

Description of the project:
The ISEI company is a chain of stores of high-quality professional cosmetics and hygiene products, with which we have been cooperating for many years, within the framework of creating store design and developing new retail formats.

This small project is represented by the creation of a showcase design (trade shelving) for existing stores. This is an island rack for cosmetics that will be placed in the center of the sales area. The round shape allows you to conveniently walk around this display case. The multi-tiered design is quite spacious and has dividers for organizing the display of goods. The built-in lighting illuminates the products well along the entire depth of the shelf. This rack has optional elements: baskets for small cosmetics, cosmetic mirrors and advertising stoppers, which allow you to attract additional attention from customers and help them while shopping.