Herbal cosmetics store “VESNA”, Blockbuster shopping center, Kyiv

Herbal cosmetics store Vesna, Blockbuster shopping center, Kyiv

Project description:
The brand of Ukrainian herbal cosmetics has a wonderful name - “Vesna” (Spring), which represents not only cosmetics, but also a feeling of youth, renewal, nature and beauty. A distinctive feature of this store was the desire to create a spring atmosphere in the style of the 3D animated fantasy film “Mavka. Forest song."
Work on the project began with the placement of retail equipment: in a small room we placed a promotional rack at the entrance, a special area for the branded line of Mavka cosmetics, retail racks with a breakdown of products into categories, a cash register area with a promotional counter, an area for gift sets, as well as area for product testing.
An important element of the project was the integration of several existing retail shelving units into the new design. Designers have improved these racks by adding lighting and decorations: navigation and lightboxes. Brandwall attracts attention with bright gradients. The designers placed a testing area along this wall. There it will be convenient for customers to try any products, including soap, because... There is a sink with water. The store’s decor uses medical test tubes and flasks, which demonstrate that VESNA has its own laboratory where recipes for plant-based cosmetics are created. Just as nature blooms and lights up with bright colors with the arrival of spring, the new design concept is filled with bold color combinations and cute elements in furniture design.
The interior of the presented retail chain is unique and performs the main function of generating a flow of customers and increasing sales. With the VESNA brand, the beauty of customers blossoms, and with the project from interior design studio Adesign the power of brands in the embodiment of their physical stores blossoms. The VESNA brand helps to reveal the health and youth of customers, and the Adesign studio helps to unlock the potential of retail chains and create an impressive design of trading floors.