Interior design and brandbook for the Myasomarket chain of stores

Interior design project for the Myasomarket chain of retail stores

Task:
The client asked us to develop a new interior and facade design for retail stores in accordance with the updated logo and corporate identity. The task included:

• creating an interior in a new style (bright, cozy, in beige and burgundy);
• developing a facade design with an emphasis on focal categories ("pizza" and "ready meals");
• designing a navigation system and decorative elements;
• designing a book of standards for scaling and replicating the network.

Result:
Adesign interior design studio radically updated the visual atmosphere of the stores. Instead of the previous dark solutions (graphite, black, white), the interior has become warmer, brighter and friendlier. The burgundy color of the new logo has become a key accent in the design. Particular attention was paid to:

• Navigation: a simple and flexible system has been developed that performs both a decorative and functional role. Signs with icons for different categories are easily adaptable to different formats of retail spaces.
• Interior branding: we integrated patterns and illustrations from the brand book, prepared stickers and graphics for wall decoration.
• Furniture elements: designed cash registers, a coffee point, the "Chef's Secrets" brand zone, the "Meat Sommelier" table, and other unique elements.

The store facade has acquired a modern look:

• neon signs in the windows emphasize key product categories;
• accent side consoles have been developed and places for banners have been provided;
• conveniences for visitors have been added - bicycle parking and dog parking;
• solutions for facades have been proposed that take into account the needs of groups with limited mobility population;
• A separate concept was created for retail outlets where "Meat Market" is adjacent to "Doner Market". We developed a sign design and a concept for the design of shop windows and facade walls, which harmoniously combines the logos of the two brands and visually "brings" them together in a single space.

The interior of the stores turned out to be stylish and affordable, easy to implement for small towns and understandable to a wide audience. Similar elements were used in the design of the facade and interior, which unites the project into a single concept.

The final stage was the development of the Book of Standards, which contains all the rules and recommendations for the design of stores inside and out. This allowed us to create a universal guide for further scaling the network throughout the country.