Herbalfarm cosmetics exhibition stand project at InterCHARM-Ukraine

Design of exhibition stand for Herbalfarm brand at InterCHARM-Ukraine

Adesign Studio developed a design concept, 3D visualization and a draft of the exhibition stand drawings for the Herbalfarm company - a manufacturer of high-quality natural cosmetics. The stand was created specifically for InterCHARM-Ukraine, the largest exhibition of the beauty industry in Ukraine, where brands present new products and strengthen their positions in the market.

Concept of the exhibition stand design

The main emphasis is on the rich blue color, which symbolizes reliability, purity and harmony. This shade made it possible to distinguish the brand from other exhibitors and attract visitors.
Key objectives of the project:

• to emphasize the values ​​of the Herbalfarm brand;
• to ensure ease of interaction with customers;
• to create a modern, recognizable image of the stand.

Functional zoning:

• Testing zone – a stand with cosmetic samples, where visitors can personally get acquainted with Herbalfarm products.
• Product displays – the space is supplemented with shelves with goods of our own production, which act as a presentation and sales area.
• Information block – important information about the company, presented in the form of infographics, which makes the information accessible and understandable in a short time. time.
• Photo zone – creates additional interest and allows visitors to take bright photos, which increases the emotional connection with the brand.
• A private meeting area is located behind the photo zone, providing comfort for business negotiations.

Result:

Thanks to a thoughtful approach, the Herbalfarm stand became an effective tool for presenting the brand at the InterCHARM-Ukraine exhibition.
It combined:

• attractive modern design;
• functionality for business;
• rational zoning for the comfort of visitors.

This format allowed the company to stand out from competitors and create a positive image in the field of beauty and cosmetics.