Task:
To develop a new format of bank branches that would convey to customers such qualities as: friendship and partnership, openness and accessibility. Develop a "product wall" product demonstration area. Think about the ergonomics of the workplace. Provide for the possibility of easy scaling and relocation of branches without significant capital investment, as well as take into account the budget laid down for the renovation of one such branch. Develop a book of corporate standards for planning and designing departments - "Brandbook".
Result:
The architects of Adesign interior studio tried to go beyond the standard planning solutions of banks, and created an interior that does not look like the usual bank branches. The “spirit of a cafe” was introduced into the interior design, where customers will be pleased and comfortable to communicate with bank managers.
Ergonomics and design of the branch were developed taking into account the playback of service scenarios, in which the bank's client will feel comfort and care. The design of furniture and decorative elements was designed according to the principle of "modularity". The working module is represented by: a table, a manager's chair, a sofa for clients and a cabinet. The privacy of each module is ensured by visual separation with decorative partitions. Particular attention was paid to the "product wall" zone - this zone was developed according to modern retail principles.
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