Task:
Develop a new boutique store format that will highlight the premium brands represented. The image of the store should stand out from competitors and be remembered by customers.
Result:
The interior resembles a small oasis with an Asian motif: bamboo, panda, nature textures (wood, stone, greenery), which creates a pleasant atmosphere, which in turn increases the time spent by customers. The store is conspicuous and attractive, especially compared to other stores. The attention of buyers is focused on the electronic shelf to tell buyers about the possibilities of the online store. Attendance of the outlet increased by 60%, and sales also increased significantly.
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