Design of Watts Japan store, Rayon shopping center, Kyiv
Task:
Develop design for the first store in Ukraine Watts Japan. This is a Japanese store where all items are 100 yen. The network of this brand is presented in more than 20 countries of the world. The task was to convey the atmosphere of Japan within the framework of the existing concept of this network. Visualize store navigation, as the store presents different categories of goods: interior and decor items, kitchen and bath products, goods for protecting things and accessories.
Result:
We used in interior design both traditional Japanese symbols such as sakura, TORII (temple gate), lanterns, and more modern ones: elements of skyscrapers with outdoor advertising . At the entrance, customers are greeted by the common Japanese symbol Maneki-neko - literally "Inviting Cat", also known as the "Lucky Cat", "Money Cat" or "Fortune Cat". It is located above the table with the most interesting goods. The store has a photo area that can be used as a waiting area.
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