Design of photo zone of ESTRO shoe store, Dnipro

ESTRO store photo zone design

Task:
To develop a design concept for the photo zone of a shoe store. Place a waiting area, fitting area and a coffee point for customers in this area.

Result:
Studio architects came up with a rather bold color scheme in contrast to the restrained design of the sales area to attract the attention of buyers and create a vivid and memorable image in their memory. An unusually shaped mirror creates the feeling of a portal. The highlight is the logo, correctly read in the reflection of the mirror. The waiting and fitting area was zoned with a colored floor covering. The fitting area itself is designed in a homely style: a Glostad Ikea sofa, decorative pillows, a floor lamp, and curtains create coziness and a beautiful backdrop for photos. The coffee point is placed in the corner so as not to disturb the customers. It is represented by a hanging pedestal, which stores a supply of consumables and a trash compartment. We placed 2 decorative panels on the wall, the purpose of which is to attract customers to interact with the brand. We also placed a floor module for trying on shoes. This element has mirrored surfaces in several planes. Thanks to this, buyers will be able to see the shoes on their foot from different sides at the same time.