Updating the design format of SOVA jewelry house stores. Update shop interior, improve the functionality of the checkout module, develop new types of storefronts, maintain a successful zoning model (when storefronts are located along the perimeter store, thanks to which there is no barrier between the buyer and the seller), continuity and recognition in colors.
A pilot project of a store in a new format was implemented for a store in the shopping center Ukraine, Kiev. In this store, Design studio Adesign changed the layout: previously, the cash desk and the staff room were located in the center of the hall, which divided the store into 2 parts and prevented the movement of customers . The relocation of the checkout area and the warehouse to the far side of the store contributed to the fact that the visibility of the store improved, customers began to move more freely throughout the hall and get acquainted with the range of goods. Several accent zones appeared: an entrance showcase and a video screen that work to attract traffic to the store, a “premium” showcase on an accent wall and a waiting area for the convenience of customers. The cash register module was developed taking into account the wishes of the organization of convenient packaging of goods. We tried to emphasize the uniqueness and strength of the brand through the uniqueness of interior design. The interior is minimalist, light and seductive. The shapes of the furniture, in particular the golden supports and fittings, resemble precious jewelry and emphasize status. The interior of the store looks like a stylish modern boutique that stands out from the competition.