Cosmetics store project in Odessa

Beauty market ISEI store project, Odessa

Task:
To create a Beyond mono-brand store on the site - a multi-brand one, in which the Beyond brand remains a worthy place, but new, long-awaited brands appear. Therefore, the store had to maintain some visual connection and recognizability with the predecessor store and at the same time look new, fresh, bright.

Result:
Shop Equipment Design retained the continuity of Beyond, but in general the image of the interior became new, bright and attractive. The store has new functional areas that contribute to a longer stay of customers: a zone for demonstrating new products and conducting master classes and a “HUB” zone for communication and work. The interior emphasizes the omnichannel nature of the store and the ability to make online purchases. As a result, we managed to increase the conversion of buyers and sales volumes.